The GreenMascot journey has entered a new dimension. Our new Augmented Reality (AR) experience is now live, connecting four sports and outdoor venues across Bulgaria, Türkiye, Romania and Greece in an interactive journey that brings together sport, technology and environmental awareness.
The GreenMascot project believes in the power of sport not only to bring people together, but also to inspire positive environmental change. The project uses sport as a communication tool to encourage environmentally friendly behaviour and raise awareness about protecting nature, biodiversity, marine and coastal ecosystems across the Black Sea Basin. BSB01069_V1.0 GreenMascot
Now, that mission can be experienced in a completely new way.
Four countries. Four venues. One shared race.
The GreenMascot AR experience takes users on a journey across four locations representing the project partner countries:
🇧🇬 Bulgaria – Primorski Swimming Complex, South Beach, Varna
🇹🇷 Türkiye – Ziya Berhan Kılıç Indoor Sports Hall, Çorlu
🇷🇴 Romania – Corbu Football Field, Constanța
🇬🇷 Greece – Vermio Mountain, 3–5 Pigadia Ski Centre, Naoussa
From the Black Sea coast and the swimming pools of Varna to a sports hall in Çorlu, a football field in Corbu and the mountain landscape of Naoussa, the four venues showcase different ways in which sport is connected to our communities and the environments around us.
Together, they become part of one cross-border digital experience and one common message: the race towards sustainability is something we all share.
Bringing environmental education into a new reality
The AR experience was conceived as part of GreenMascot’s work with young athletes, sports fans, students and local communities.
From the beginning, the project planned the development of an AR experience under the message “IT’S NOT A GAME, IT’S A RACE. JOIN THE RACE!”, designed to encourage young athletes and fans to take responsibility for protecting the Black Sea Basin region. It is also intended to serve as an educational resource and form part of the wider GreenMascot toolkit. BSB01069_V1.0 GreenMascot
The choice of AR is particularly relevant for GreenMascot’s younger audiences. The project specifically envisages using social media, digital technologies and AR experiences to reach children and young people with environmental messages in engaging formats. BSB01069_V1.0 GreenMascot
Rather than simply reading about sustainability, users are invited to explore, interact and discover.
Sport can be part of the solution
Every sporting activity takes place within an environment. We travel to training and competitions, use water and energy, consume food and drinks, produce waste and share natural and urban spaces.
GreenMascot aims to make those connections more visible and encourage athletes, fans, sports organisations, schools, public authorities and citizens to consider how everyday choices can make sport more environmentally responsible.
The project brings together partners from Bulgaria, Türkiye, Greece and Romania, combining their experience in sport, local government and environmental action. BSB01069_V1.0 GreenMascot
The new AR experience gives this cooperation a digital space of its own: four different locations become part of the same story, crossing borders through a shared commitment to a cleaner and greener future.
Ready to join the race?
The GreenMascot AR experience is now available online and can be explored from your mobile device.
👉 Explore the GreenMascot AR experience:
https://ar.greenmascot.eu/?c=bg
Visit the venues, discover the experience and see how sport, technology and sustainability can come together in unexpected ways.
It’s not a game. It’s a race. Join the race! 🌿📱
